Digital Merchandise Success Stories
Many artists and cultural icons are joining the growing list of digital merchandise success stories.
Shatner’s Classic Photos Digital Trading Cards
Canadian actor William Shatner is best known for his portrayal of Captain Kirk in the Star Trek franchise. Boldly going where no man had gone before him, he was the first to launch a hugely successful NFT trading card series, turning classic photographs from his life’s rich past into digital collectables. A single card recently sold for $6,800.
Kings of Leon’s Album Launch
Southern rockers Kings of Leon broke album launch tradition by introducing their latest record into the world via an NFT auction. Fans were invited to bid on digital renditions of the album artwork and be entered into an NFT raffle for the chance to win front row seats at every future tour. The project generated over $2 million in a matter of days.
NBA Video Highlights Collectables
The NBA have innovated on Shatner’s model one step further by transforming video highlights from classic NBA games into digital collectables. By turning these moments of basketball history into internet history, their venture has already seen a whopping $500 million in sales and trades as of April 2021.
Michael Kagan’s Digitised Paintings
Michael Kagan is one artist who’s defied the borders between the physical and digital by transforming his stunning paintings into digitised NFT form. Doing so, he’s joined a host of artists working in physical mediums who are reimagining how their work can be shared and sold all over the world, without even having to part with the original physical version.
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